Since search engine rankings of a website keep changing based on the algorithm of the search engine, increasingly law firms are preferring to use Pay per Click or PPC advertising to generate leads and find new clients. However, since a large number of lawyers may be using PPC advertising for marketing their services, and the pricing per click varies depending on the number of bidders, the cost of PPC advertising may become very high. Hence it is advisable for a lawyer to hire a specialized online marketing network, for example, Attorney Marketing Network to manage their PPC advertising and ensure that they get the best results.
The marketing network will design the PPC ad to maximize the Click through rate, CTR and will also ensure that the landing page is well designed to get the highest possible conversion rate. They will closely monitor the number of leads which are generated and adjust the amount paid for each bid, to get the best deal for their client.